E-ISSN 2231-3206 | ISSN 2320-4672
 

Original Research 


Cognitive effects of varied media platforms

Derick Erl P Sumalapao, Michael Brian D Alvarez, Lourdes Marie C Alvina, Ma Veronica Pia N Arevalo, Julienne Grace E Bautista.

Abstract
Background: Recent technological advances and constant digital innovation provided society various electronic media platforms as convenient alternatives to costly printed materials.

Aim and Objective: This study aimed to determine whether the type of media platform influences the cognitive ability of an individual to construct and extract meaning from written texts.

Materials and Methods: Using a randomized completely block design, students were assigned to one of the four media platforms: printed material, desktop computer, tablet, and smartphone in viewing a standardized reading comprehension test. Mean scores were compared using two-way analysis of variance with media platform and sex as factors.

Results: Mean scores in the different media platforms (P = 0.82), effect of sex as a blocking variable (P = 0.35), and the presence of interaction effect between factors (P = 0.33) on the reading comprehension abilities were not statistically significant.

Conclusion: Cognitive effects in constructing and extracting meaning from written texts across varying media platforms and sex groups do not significantly differ suggesting that technology can be utilized as an alternative by students and teachers to advance reading outcomes.

Key words: Reading Comprehension Ability; Media Platforms; Computer; Printed Material; Smartphone; Tablet


 
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Pubmed Style

Sumalapao DEP, Alvarez MBD, Alvina LMC, Arevalo MVPN, Bautista JGE. Cognitive effects of varied media platforms. Natl J Physiol Pharm Pharmacol. 2017; 7(11): 1254-1258. doi:10.5455/njppp.2017.7.0413605072017


Web Style

Sumalapao DEP, Alvarez MBD, Alvina LMC, Arevalo MVPN, Bautista JGE. Cognitive effects of varied media platforms. http://www.njppp.com/?mno=265126 [Access: October 21, 2018]. doi:10.5455/njppp.2017.7.0413605072017


AMA (American Medical Association) Style

Sumalapao DEP, Alvarez MBD, Alvina LMC, Arevalo MVPN, Bautista JGE. Cognitive effects of varied media platforms. Natl J Physiol Pharm Pharmacol. 2017; 7(11): 1254-1258. doi:10.5455/njppp.2017.7.0413605072017



Vancouver/ICMJE Style

Sumalapao DEP, Alvarez MBD, Alvina LMC, Arevalo MVPN, Bautista JGE. Cognitive effects of varied media platforms. Natl J Physiol Pharm Pharmacol. (2017), [cited October 21, 2018]; 7(11): 1254-1258. doi:10.5455/njppp.2017.7.0413605072017



Harvard Style

Sumalapao, D. E. P., Alvarez, M. B. D., Alvina, L. M. C., Arevalo, M. V. P. N. & Bautista, J. G. E. (2017) Cognitive effects of varied media platforms. Natl J Physiol Pharm Pharmacol, 7 (11), 1254-1258. doi:10.5455/njppp.2017.7.0413605072017



Turabian Style

Sumalapao, Derick Erl P, Michael Brian D Alvarez, Lourdes Marie C Alvina, Ma Veronica Pia N Arevalo, and Julienne Grace E Bautista. 2017. Cognitive effects of varied media platforms. National Journal of Physiology, Pharmacy and Pharmacology, 7 (11), 1254-1258. doi:10.5455/njppp.2017.7.0413605072017



Chicago Style

Sumalapao, Derick Erl P, Michael Brian D Alvarez, Lourdes Marie C Alvina, Ma Veronica Pia N Arevalo, and Julienne Grace E Bautista. "Cognitive effects of varied media platforms." National Journal of Physiology, Pharmacy and Pharmacology 7 (2017), 1254-1258. doi:10.5455/njppp.2017.7.0413605072017



MLA (The Modern Language Association) Style

Sumalapao, Derick Erl P, Michael Brian D Alvarez, Lourdes Marie C Alvina, Ma Veronica Pia N Arevalo, and Julienne Grace E Bautista. "Cognitive effects of varied media platforms." National Journal of Physiology, Pharmacy and Pharmacology 7.11 (2017), 1254-1258. Print. doi:10.5455/njppp.2017.7.0413605072017



APA (American Psychological Association) Style

Sumalapao, D. E. P., Alvarez, M. B. D., Alvina, L. M. C., Arevalo, M. V. P. N. & Bautista, J. G. E. (2017) Cognitive effects of varied media platforms. National Journal of Physiology, Pharmacy and Pharmacology, 7 (11), 1254-1258. doi:10.5455/njppp.2017.7.0413605072017





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